Approval and policy
AdSense Policy Pages for WordPress Sites
Create practical About, Contact, Privacy, Terms, Disclaimer, and editorial pages before applying for AdSense.
Main intent
Help publishers build visible trust pages that support AdSense review readiness.
Short answer
Policy pages should be specific, visible, and connected to real site ownership. Empty boilerplate pages are weak trust signals.
The pages reviewers expect to find
A review-ready site should make ownership, contact, privacy, editorial purpose, and reader expectations easy to understand.
- About page with site purpose and ownership context.
- Contact page with a working support path.
- Privacy Policy explaining analytics, ads, and cookies.
- Terms or Disclaimer if the site gives advice, affiliate links, or commercial recommendations.
Where to link policy pages
Policy pages should be linked from the footer at minimum. Important trust pages like About and Contact can also appear in the main navigation when they help readers understand the site.
What makes policy pages weak
Thin policy pages that mention the wrong brand, contain template placeholders, or are hidden from navigation can hurt trust. Review every page as a first-time visitor before applying.
Implementation checklist
- Remove template placeholders.
- Use the correct site name and domain.
- Link policy pages from the footer.
- Make Contact usable.
- Mention ads/cookies in Privacy Policy when applicable.
Common mistakes
- Publishing legal templates without editing them.
- Hiding policy pages from the footer.
- Using a contact form that does not deliver messages.
Example
A recipe blog About page should say who runs it, what kind of recipes it publishes, and how readers can contact the publisher. That is more useful than a generic one-line page.
Use a related tool
Continue in PushRPM
FAQ
Do policy pages guarantee approval?
No. They are readiness signals, not a guarantee.
Can PushRPM generate policy drafts?
The AdSense Approval Assistant can help create drafts, but publishers should review and adapt them before publishing.
Related docs
AdSense Approval Checklist for WordPress Publishers
A practical AdSense approval checklist covering trust pages, content depth, indexing, mobile UX, navigation, and ad readiness.
AdSense Mobile Layout Review for WordPress
Check mobile navigation, first-screen content, anchors, popups, density, and readability before AdSense review.
Install the PushRPM WordPress Plugin
Install the PushRPM WordPress plugin, activate it safely, and prepare to connect your WordPress site to PushRPM.