Approval and policy
AdSense Approval Checklist for WordPress Publishers
A practical AdSense approval checklist covering trust pages, content depth, indexing, mobile UX, navigation, and ad readiness.
Main intent
Give publishers a complete pre-submit checklist before applying or reapplying for AdSense.
Short answer
A stronger application starts with useful content, visible trust pages, crawlable technical setup, and a clean mobile reading experience.
Start with content depth
Before applying, remove placeholder posts, empty categories, copied summaries, and pages that exist only to target a keyword. A site should show original editorial value that a reviewer can understand quickly.
- Useful headings and internal links.
- Original examples or experience.
- Alt text for important images.
- No empty author/category archives.
Check technical readiness
Confirm HTTPS, canonical domain, sitemap, robots.txt, clean mobile layout, and no accidental noindex rules. These checks do not create approval, but they prevent avoidable review friction.
Review like a new visitor
Open the site on mobile and desktop. Can a reader understand the niche, navigate to strong articles, find contact details, and read without intrusive overlays? If not, fix that before submitting.
Implementation checklist
- HTTPS works.
- Sitemap is live.
- Robots does not block public content.
- About/Contact/Privacy/Terms are visible.
- Mobile layout is readable.
- No frontend ads are rendered during PushRPM approval mode.
Common mistakes
- Submitting a site with placeholder pages.
- Relying on traffic tricks.
- Confusing AdSense readiness with guaranteed approval.
Example
If the homepage has ten posts but only two have original content, improve the posts before working on ad placement details.
Use a related tool
Continue in PushRPM
FAQ
How many posts do I need?
Google does not publish a fixed number. Focus on enough original content for the site to look useful and complete.
Can I reapply after rejection?
Yes, but fix concrete issues first instead of resubmitting immediately.
Related docs
AdSense Policy Pages for WordPress Sites
Create practical About, Contact, Privacy, Terms, Disclaimer, and editorial pages before applying for AdSense.
AdSense Ad Density: How to Review Clutter Risk
Review ad density, short-page risk, mobile clutter, and placement spacing before adding more AdSense units.
AdSense Mobile Layout Review for WordPress
Check mobile navigation, first-screen content, anchors, popups, density, and readability before AdSense review.