AdSense Approval
AdSense Approval Checklist for WordPress Sites
A practical WordPress AdSense approval checklist covering policy pages, indexing, content quality, navigation, trust signals, and what not to do before applying.
Start with policy-safe basics
A review-ready WordPress site should make it obvious who owns the site, how visitors can contact you, what the site covers, and why the content is useful. Before applying, confirm that About, Contact, Privacy Policy, Terms, Disclaimer, and Editorial Policy pages exist, are linked from navigation or the footer, and do not look like empty template pages.
Fix technical blockers first
Technical issues can make an otherwise useful site look unfinished. Confirm HTTPS, a clean permalink structure, an XML sitemap, crawlable robots.txt, canonical HTTPS URLs, mobile-friendly layouts, and no accidental noindex settings. These checks do not guarantee approval, but they remove avoidable reasons for a poor review experience.
Build content depth
Most weak applications are not missing a magic setting; they are missing enough original, helpful content. Prioritize 20 to 30 strong articles with clear headings, useful examples, author context, internal links, and image alt text. Remove placeholder posts, copied summaries, empty categories, and pages that exist only to target a keyword.
Prepare the final review path
Before submitting, visit your site as a new reader on mobile and desktop. Check navigation, footer links, page speed, broken links, intrusive popups, and whether your best articles are easy to discover. PushRPM's AdSense Approval Assistant is designed to surface these readiness gaps without rendering frontend ads in approval mode.
Use PushRPM to operationalize this
PushRPM turns these SEO and monetization practices into connected workflows: plugin setup, site readiness, placement controls, analytics, templates, and reports.
FAQ
Does a checklist guarantee AdSense approval?
No. A checklist helps you prepare a stronger site, but Google makes the final review decision under its current policies.
How many posts should I have before applying?
There is no official fixed number, but a thin site is harder to review. PushRPM recommends building a useful base of original articles before applying.
Should I send traffic before applying?
Real organic, referral, or social traffic can help validate the site. Do not use fake, bot, incentivized, or invalid traffic.